Cambridge, MA. November, 2007. – Aerva, Inc. recently migrated all its customers in Europe and North America to AerChannel v3.9. Aerva manages digital display networks with the added benefit of allowing interactivity between cell phones and these displays. Customers can manage any content and scheduling of such content on any display, anywhere in the world via a browser.
The upgrade in technology provided some powerful new features and applications:
- SMS Security Alert Activation was added to the existing portfolio of interactive applications including SMS Chat, Text2Screen, PhotoPoll and mCoupons. With Security Alert Activation, a group of digital displays can be used for visual alerts and messaging during any security event. The activation (or deactivation) of alerts is managed securely using AerChannel technology, but all the security officer needs is a cell phone and his/her passwords for the type of alert to activate.
- Central Interactive Campaign Management means customers can manage, monitor and measure their interactive campaigns across the entire display network. For instance, if they want to provide mobile coupons in certain locations, measure the take-up-rate, and then trigger certain types messaging if the take-up rate is above or below a set threshold, this kind of management can be done centrally. Version 3.9 also added more robust auto-moderation and human-moderation web services for all text and images sent from cell phones to the display network as part of customers’ various campaigns.
- Email and SMS notification upon any event in the network was added, so that digital display network customers and their support staff can be notified via email or SMS upon any event. Some events that are of interest to customers include: health of displays or network connectivity to the Player hardware, attempted access to the network by unauthorized personnel or even play frequency thresholds being reached in an ad campaign.
- Content managers enjoy support for new content types such as Video Podcast Playlists, Digital Directory/List Management and Auto-scrolling Web Pages. Many customers have already taken advantage of Directory and List management by creating attractive lobby signage systems driven by internal Excel spreadsheets, databases or pre-existing third-party scheduling software.
"The latest version of AerChannel gives our users a powerful set of mature, feature-rich technologies that can be deployed very easily from a browser. In addition to being a flexible digital signage platform, it enables content authors to create robust, interactive applications using a comprehensive Flash-based API," added David Crow, Head of Technology. About Aerva
Aerva manages digital display networks with the added benefit of allowing interactivity via cell phones with these displays. Customers can connect with end-users and patrons by managing any content and scheduling of such content on any display, anywhere in the world via a browser. Founded by MIT alumni in 2003, Aerva provides the simplest to use, most powerful and most cost-effective solution to create small or large interactive display networks. The company's software technologies, AerChannel (for digital signage) and MoApp™ (for mobile applications), are based on a patented platform that is secure, scalable and robust. These platforms and associated interactive applications have been deployed in the US and internationally since 2003. The company manages networks for many customers in a number of industry verticals, such as schools/universities, sports bars, clubs, hotels/hospitality, health clubs, retail stores, bank branches and sports/entertainment venues and outdoor.
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