| EcoMedia(R) Joins Forces With Kimco Realty to Offer Advertisers Media that Greens | | Print | |
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Launching in March at the Mesa Riverview shopping center in Meza, AZ, 26 cutting-edge backlit media advertising displays and four interactive media kiosks with property directories will be installed, with an extended market rollout being considered for later this year. The program provides opportunities for advertisers to reach consumers where they shop while making a positive impact on the environment. A significant portion of revenue generated by advertising placement will help fund local environmental programs such as solar panel installations, hybrid car fleets, lighting retrofits and greening projects. As a result, the program will directly affect quality of life, at no cost to taxpayers. "This is an ideal partnership that combines Kimco's desire to bring new advertising opportunities and technologies to their tenants with our mission of using advertising dollars to do something they have never done before -- clean up the environment," said Paul Polizzotto, EcoMedia CEO and Founder. "This effort is a win-win for everyone, including Kimco retail tenants, consumers and more importantly, the environment. The more signs that are installed, the more environmental benefits we can deliver to local communities." The integrated program offers advertisers opportunities to reach consumers via three components: -- Retail backlit displays featuring a 40-in. wide by 50-in. graphic The interactive platform, provided by Aerva, Inc., combines digital display capabilities with a mobile application that powers content and integrates promotional offers delivered to consumer mobile phones. Shoppers can present these offers at the cash register of participating retailers for redemption. Offers can be updated in minutes on any and all kiosks through the company's use of the Aerva system. The interactive content for the kiosks will be produced in conjunction with Worldwide Pants Incorporated, the Emmy Award-winning production company created by David Letterman, another EcoMedia partnership that is already paying dividends for the environment. "We couldn't be more pleased to partner with a reputable company like EcoMedia, a true pioneer in this area," said Mike Mainthow, Vice President of Advertising for Kimco. "We have been developing new platforms to help advertisers reach shoppers at our centers in a responsible manner, and are excited to join EcoMedia's commitment to creating programs that generate resources to address critical environmental challenges. We see this as a key step in serving our tenants and communities in a positive, responsible and high impact manner." "This partnership enables us to offer a unique value proposition for advertisers that no other media platform can match," said Polizzotto. "This is not philanthropy; it's a game-changing advertising model." About EcoMedia EcoMedia is the world's premier environmental media company, dedicated to pioneering marketing and media programs which help companies connect to consumers while generating necessary resources to address critical environmental challenges. EcoMedia was founded in 2002 with the mission to create solutions for environmental problems with all partners involved -- business, government, environmental advocates and the community. The company utilizes its traditional media offerings such as television, radio, out-of-home, online, interactive and event marketing to help corporations build their business. In turn, revenues are generated and used to make a positive environmental difference in the communities in which these companies and their employees live, work and do business. Up to fifty percent of EcoMedia's clients' investment goes towards funding environmental projects and technologies in 15 of America's leading cities, such as installing solar panels on top of City Hall in Miami and at Long Beach Airport, and supporting the Mather Wetland Enhancement Project in Sacramento County. Many companies claim to be "green," but the companies that work with EcoMedia are actually making an impact on the environment. That's the EcoMedia Difference. Visit http://www.ecozonemedia.com or http://www.ecozone.tv for more information. About Kimco Kimco Realty Corporation, a real estate investment trust (REIT), owns and operates North America's largest portfolio of neighborhood and community shopping centers. As of December 31, 2007, the company owned interests in 1,973 properties comprising 183 million square feet of leasable space across 45 states, Puerto Rico, Canada, Mexico and Chile. Publicly traded on the NYSE under the symbol KIM and included in the S&P 500 Index, the company has specialized in shopping center acquisitions, development and management for 50 years. For further information, visit the company's web site at http://www.kimcorealty.com. About Aerva Aerva manages digital display networks with the added benefit of allowing interactivity via cell phones with these displays. Customers can connect with end-users and patrons by managing any content and scheduling of such content on any display, anywhere in the world via a browser. Founded by MIT alumni in 2003, Aerva provides the simplest to use, most powerful and most cost-effective solution to create small or large interactive display networks. The company's software technologies, AerChannel(TM) (for digital signage) and MoApp(TM) (for mobile applications), are based on platforms that are secure, scalable and robust. These platforms and associated interactive applications have been deployed in the US and internationally since 2003. For more information, visit the company's web site at http://www.Aerva.com. |
Partnership Utilizes Advertising Revenue to Fund Local Environmental Programs