Digital signage is an ideal medium for retail, where you can make an impression on shoppers while they are making their buying decisions. AerChannel gives you the ability to target by daypart, promotional campaign or even by outside data such as inventory levels and outside temperatures.

Key Benefits

• Target shoppers by time-of-day, demographics and inventory
• Easily create your own promotions or broadcast third-party advertising and joint marketing
• Strong audit trails for measurable reports on sales uplift and promotional success
• Central management for easy control of many displays with local override possibility
• Control one screen or thousands of screens around the world
• Interact with shoppers' handsets, send coupons, get feedback, and get them engaged
• Fine control of your brand

Case Study: SPAR Convenience Stores, Europe

The SPAR convenience store chain wanted to create an in-store branded TV channel, which would be used both at point-of-purchase locations and also in-aisle for purchasing decisions. Shoppers could take advantage of last-minute bargains as well as enjoy live TV and news sponsored by product brands sold in the vicinity of the display.

AerChannel was deployed to power 2-10 nodes per store. All content creation was handled by a local European media company who logged into Aerva's central servers and scheduled the content directly, managing promotions and dayparting in consultation with the customer.